Dairy Queen® Rolls Out Groundbreaking DQ® on Wheels Powered by Fuso, Bringing Joy to Cambodian Street

Phnom Penh, August 1st, 2024 – Express Food Group and Fuso today unveiled Dairy Queen’s innovative DQ on Wheels, marking a new era of mobile ice cream indulgence in Cambodia.

The grand launch event, held at the Fuso showroom, was graced by esteemed guests including Michael Bruce, Regional Director Asia Pacific of International Dairy Queen and Michael Chick, Managing Director and Vice President of Express Food Group. The event marked the official debut of this state-of-the-art ice cream truck, designed to bring the beloved Dairy Queen experience closer to consumers across the country.

The DQ on Wheels is more than just a mobile ice cream truck; it’s a versatile platform designed to reach schools, bustling urban areas, and eventually, remote provinces. This exciting initiative aims to provide convenient access to Dairy Queen’s delectable treats while creating new opportunities for the community.

“We are thrilled to introduce the DQ on Wheels to Cambodia,” said Martin Darby, Outgoing Managing Director of Express Food Group. “This venture reflects our commitment to delivering joy and refreshment to our customers. We envision the DQ on Wheels becoming an iconic presence across the Cambodian landscape.”

The DQ on Wheels is a Fuso FE71CBN4L model, meticulously modified in collaboration with Express Food Group and RMA Group. This is the first-ever modified vehicle launched by EFG. The truck is equipped to serve a wide range of Dairy Queen favorites, including soft serve, Blizzard®, hotdogs and refreshing drinks.

“Fuso’s dedication to quality and innovation has earned it huge market leadership.  This truck is not only robust but also agile and perfectly suited for navigating tight spaces. It comes with advanced safety features as well.” Borasy Nam Sales Manager from Fuso has been quoted on his presentation during the event.

The unveiling ceremony was a vibrant affair featuring captivating entertainment and inspiring speeches from key executives. As the curtains lifted, the sleek DQ on Wheels was unveiled to a crowd of excited onlookers.

Starting August 9, 2024, the DQ on Wheels will hit the streets of Phnom Penh. To stay updated on its location and exciting events, follow Dairy Queen’s social media channels.

About Express Food Group

Headquartered in Bangkok, Thailand, Express Food Group (EFG) employs over 2,000 people and has an operational presence in three countries – Cambodia, Laos, and Myanmar. 

EFG is the partner of choice for leading food & beverage brands in Southeast Asia including Minor Food International, Thai Food Passion Group, Kamu Kamu and CJ Foodville. Also, for North American brands, including International Dairy Queen, Krispy Kreme, and Texas (Church’s) Chicken where EFG is franchisee for Laos and Australian brands The Coffee Club and Boost Juice. 

EFG is majority owned by RMA Group, with minority holdings by Lombard Asia Investments (Thai Private Equity) and local shareholder partners in Laos and Myanmar.  In Cambodia, EFG is a joint venture partner of Newrest, Cambodia’s only airport food and beverage operator with operations in three airports. In Laos, EFG operates airport retail direct with a limited presence in Watty International Airport, Vientiane. 

In Singapore, RMA Group, EFG’s parent company operates franchisees for Subway under Palms Food International Pte Ltd Singapore.

About RMA Cambodia Plc.

About RMA Cambodia Plc. RMA Cambodia has been operating since 1992, bringing 32 years of experience in providing world-renowned brands and services across automotive, agriculture, warehousing, financial services, and car rentals. The company is the sole importer and distributor of leading brands, including Ford— Cambodia’s top automotive brand for five consecutive years, which led to the establishment of its own Ford Assembly Plant in Pursat province in 2022 — Land Rover, ChangAn, Mercedes-Benz aftersales services, JCB heavy machinery, John Deere agricultural equipment, FUSO trucks, Piaggio tricycles, RB Batteries, RM Paint, TCM forklifts, pallet racking, cleaning equipment, etc.