FORD RETAIL LAUNCH IN INDONESIA

JAKARTA, Indonesia, 17 March 2022 – RMA Indonesia today announced its bold growth plans for the Ford vehicle distribution business with the launch of Ford vehicle retail sales in Indonesia.

RMA Indonesia through its wholly owned subsidiary PT Mitra Bisnis, has managed Ford’s aftersales operations and built close connections with Ford customers, community, and service dealers in Indonesia since 2016. Initially entering the Indonesian market almost fifteen years ago as a modifier of Ford vehicles to meet the extreme operational requirements of mining customers, RMA Indonesia became the authorized fleet distributor for Ford vehicles in 2020.

œOver the last six years, we have built close relationships with our more than 30,000 customers and dealers in Indonesia from managing Ford’s aftersales business. After receiving feedback from our loyal customers indicating their demand for more Ford vehicles, we have decided to expand our automotive presence and bring Ford’s world-class products and signature ownership experience to premium fleet and retail customers in Indonesia, said Pinaki Mukherjee, Country Manager, RMA Indonesia.

Both the Ford Ranger 1-ton pick-up and the Ford Everest seven-seater SUV have shown strong sales performance across 180 countries worldwide, and especially in Southeast Asia. From now onwards Ford Ranger and Ford Everest will be available to Indonesian customers in different derivatives including the performance model Ranger Raptor, Ranger Wildtrak and Everest Titanium. Commenting on the latest expansion of RMA Group’s distribution operations, Chris Manley, Chief Operating Officer of RMA Group said, œWe have worked tirelessly with our Indonesian dealer partners to ensure Ford customers in Indonesia have had quality and timely solutions for all of their after sales needs. I am so excited to say that today, RMA will be distributing Ford vehicles for retail and fleet sales in Indonesia through our committed dealer network. 

œWe congratulate RMA Indonesia for the retail launch of Ford vehicles in Indonesia, said DJ Simpson, Managing Director, Ford Asia Pacific Distributor Markets. œFord and RMA have enjoyed a strong relationship over the last two decades, and we are confident that this latest venture will continue that trend. 

œWe are very excited to bring new Ford vehicles to our loyal Indonesian customers as we continue to build strong relationships with our key stakeholders to deliver world-class vehicles, an excellent ownership experience and quality aftersales service to our customers, added Pinaki Mukherjee.

RMA Indonesia will continue to provide aftersales and warranty support to its customers through its existing 32 service dealers, with plans for future expansion.

RMA Indonesia have launched a new Ford website (www.ford.co.id) which will serve as primary online source of information on Ford products and services.

About RMA Group

RMA Group is headquartered in Bangkok, Thailand, with operations in fourteen countries and over 8,000 employees globally. RMA is the partner of choice for leading automotive, equipment, services and food brands in Southeast Asia and beyond. RMA operations include automotive distribution for Ford, JLR, Mahindra, Mazda, Mitsubishi, special vehicle modification and global fleet services; as well as agricultural, heavy and power equipment distribution. Other core operations are vehicle and equipment rental and leasing (AVIS, Budget), food franchising in partnership with international food brands (EFG); engineering services (Comin Asia) and financial services (BSP).

Inquiries:        [email protected]

Call:                +66 (0)2 762 8500

Website:         www.rmagroup.net

LinkedIn:        www.linkedin.com/company/rmagroup

About RMA Indonesia

Through its wholly owned subsidiaries, PT Global Fleet Sales Indonesia and PT Mitra Bisnis, RMA Indonesia has been serving customers in Indonesia since 2008. The company provides automotive solutions designed and engineered to meet specific operational needs – specializing in mine site vehicle modifications and service, and original vehicle parts supply. In 2016 PT Mitra Bisnis became the Authorized Distributor for Ford Service and Genuine Ford Parts, upholding the warranties of all existing Ford vehicles and continuing the servicing, parts supply and Emergency Roadside Assistance program. In 2022, PT Mitra Bisnis was appointed as Ford’s Authorized Distributor in Indonesia, for automotive retail across the country.

Media inquiries: Yanto Mardianto

Call: +62 821 1208 7045

Email: [email protected]