Ford’s Driving Skills for Life Programme Provides Education on Safe Driving
November 19th, 2018 Yangon – Ford Motor Company continued its global Driving Skills for Life (DSFL) driver safety programme in Myanmar by hosting a series of workshops on December 17th – 19th in Yangon respectively.
More than 150 licensed drivers – including civil servants, media, Ford customers and members of the community – participated in ten half-day DSFL workshops free-of-charge.
The DSFL programme aims to raise awareness of road safety, and help to reduce traffic fatalities and injuries, by helping educate drivers on the skills and techniques needed to drive more safely.
The training sessions address various driver risks, such as dealing with unexpected scenarios, distracted driving caused by mobile phone use, hazard recognition and speed management.
Organized in partnership with Ford’s local distributor partners, Capital Automotive Limited and the RMA Group, trainers from the RMA Academy led the DSFL training, alongside local dealership staff who have been trained by Ford’s global DSFL team.
œDriving Skills for Life provides the tools and resources needed for safe driving, and we are proud to raise public awareness of road safety and help to reduce the number of vehicle accidents and make the roads safer for everyone, said David Stotter, general manager, Capital Automotive.
The programme is conducted through a mix of classroom and practical training sessions where drivers are offered a hands-on driving experience.
An emphasis on the dangers of driving under the influence of alcohol or medication was also incorporated as part of the programme. This included having participants wear specially designed goggles that help simulate the experience of driving while movement, coordination and alertness are impaired.
DSFL is Ford’s flagship global corporate social responsibility (CSR) programme. In Asia, Ford DSFL is now in its tenth successful year of training licensed drivers of all ages, free-of-charge. More than 85,000 drivers have participated across six countries in the ASEAN region, including Thailand, Philippines, Vietnam, Indonesia, Malaysia and Myanmar.
