Prince Mall Sihanoukville and EFG Cambodia Sign Agreement for Multiple Brands

Sihanoukville, August 5^th, 2022 – EFG (Express Food Group), Cambodia’s leading F&B operator, and Prince Mall Group signed an agreement on 5^th August 2022, to bring three iconic international brands to Prince Mall Sihanoukville.  EFG commits to open Cambodia’s #1 pizza restaurant – The Pizza Company; Sihanouville’s first ever Ice Cream Palour from Swensen’s; and for the first time in Sihanoukville – the much-loved ice cream cone and hot dog brand – Dairy Queen (DQ).  

EFG is committed to designing a unique look and feel for these three brands celebrating Sihanoukville’s coastal heritage. The restaurants will be located on the ground, first and second floors of the shopping mall.  These brands will be underpinned by EFG’s fast expanding e-commerce pick-up and delivery business – Hungry? (get.hungryapp.asia).  

EFG exclusively operates The Pizza Company, Cambodia’s #1 pizza brand. This much-loved brand, created by Minor Food Group in 2000 specialises in innovative pizzas, with chunky, wholesome, richer toppings than most western style pizzas. The Pizza Company has defined what pizza means for Cambodian consumers and with over 50 restaurants, EFG is a significant franchisee of Minor Food Group. There are over ten new The Pizza Company restaurants planned to open in Cambodia in 2022 including Prince Mall Sihanoukville, Kampong Speu and Phnom Penh.  

Swensen’s first arrived at Minor Food Group in 1986. The beloved ice cream parlor, established in San Francisco, soon developed into Asia’s largest premium ice cream brand. Under Minor’s Food direction, the Swensen’s brand has evolved from single scoops to a variety of sundaes and today it provides consumers all over Asia with an experience no other brand can provide. EFG Group operates more than 10 Swensen’s restaurants in Cambodia, Laos, and Myanmar.  Pronce Mall will be the first ever Swensen’s in Sihanoukville.  

The essence of the DQ ® brand comes to life with every flipped Blizzard ® Treat, dipped cone, Dilly ® Bar and every other DQ ® soft serve treat. There are few brands as iconic as DQ ®. The first Dairy Queen location opened in Joliet, Ill. in 1940. Since then, the innovative DQ food and treats have positioned International Dairy Queen as a leader in the quick-service restaurant industry in the U.S. China and around the world.  EFG is a franchisee of Dairy Queen International operating over 20 DQ’s in Cambodia.  Prince Mall will be the first ever DQ in Sihanoukville.

For more information go to www.efg.rmagroup.net/