WORLD PREMIERE: INTRODUCING THE NEW RANGE ROVER EVOQUE, THE LUXURY SUV FOR THE CITY AND BEYOND
November 22nd, 2018 London UK – Land Rover’s highly-anticipated luxury compact SUV, the New Range Rover Evoque, has been revealed in London’s creative East End with a high-energy display which saw a number of vehicles driving across digital skylines around the globe.
Gerry McGovern, Land Rover Chief Design Officer, said: œWhen Range Rover Evoque made its debut back in 2010, it transformed the world of compact SUVs and the new model is set to continue that remarkable journey. This characterful vehicle combines refinement and fun to create that all important emotional reaction that will turn heads and make people smile.
Having pioneered the luxury compact SUV market, with global sales of over 772,096 and more than 217 international awards, the new Range Rover Evoque is a sophisticated evolution of the original. Combining unrivalled Range Rover heritage with cutting-edge technology – designed, engineered and manufactured in Britain – it meets the needs of today’s customers. Tech firsts include ˜see through bonnet’ technology and a rear-view mirror that turns into an HD screen displaying a camera feed of what’s behind the vehicle.
Nick Rogers, Executive Director, Product Engineering, Jaguar Land Rover, said: œUnderneath the skin is an engineering and technical revolution. The architecture is all-new to accommodate both plug-in and mild hybrid systems, with only the door hinges remaining unchanged on the body. The new chassis makes the most of the stiffer body, ensuring the characteristic ride comfort and refinement of a Range Rover.
œEvoque is now smarter than ever. The software that sits behind our infotainment system has been refined to provide a more intuitive customer experience. On top of that, we’ve added Apple CarPlay and Android Auto for seamless smartphone integration.
Land Rover also collaborated with a number of fashion and technology brands to bring the design, innovation and sustainability characteristics of the New Range Rover Evoque to life.
British activist and model Adwoa Aboah wore a specially commissioned dress designed by Ashley Williams, crafted using the vehicle’s suedecloth textile. This interior textile is made from recycled polyester microfibres, from items such as plastic bottles – in fact the equivalent of 53 plastic bottles go into each vehicle specified with these seats.
British fashion house Mulberry re-imagined the sustainably-sourced Eucalyptus interior material of the new Range Rover Evoque into a concept luxury travel collection inspired by the SUV. The new weekender bag shape is quilted with the car’s grille pattern, and comes in two colour ways: Ebony with Ebony trim, or Ebony with Oxblood trim. Available in two sizes – large and small weekender, with key fob – the concept collection is not yet available to buy, but customers can register their interest at mulberry.com/range-rover
Premium audio company, New York-based Master & Dynamic, created two bespoke concept Range Rover Evoque x Master & Dynamic MW07 Wireless Earphones. Each pair is made from handcrafted acetate inspired by the launch colours of the New Range Rover Evoque, featuring a bespoke grille pattern in copper and silver accents. The wireless earphones connect via Bluetooth to personal devices and are housed in a polished stainless steel wireless charging case to deliver the ultimate mobile listening experience. For more information visit www.masteranddynamic.com
The latest Zenith watch from the DEFY Classic collection was specially co-developed by design and technical engineering teams working in close harmony. The 200-piece limited edition is a combination of unmistakable elements drawn from its automotive inspiration, from the colour to the design itself. The Range Rover Evoque Zenith watch is available to buy now through Zenith’s retail network or limited Land Rover dealerships from early 2019.
Fans can follow the story using #LiveForTheCity or #HelloEvoque or by visiting landrover.com/liveforthecity/
